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ROLLS ROYCE / GHOST
In 2020 Creative Lead Ramsay Short had the opportunity to work with Rolls-Royce luxury house and Rankin on a number of projects. Ramsay conceived, wrote and edited the words and content for Ghost - the story of Rolls-Royce's most celebrated motor car through its various iterations. The book tells the tale of Ghost, from its beginnings 100 years ago to its current from, meeting the makers, creators, craftsmen and customers, finding out what it takes to make this most incredible vehicle. How to tell the story, who to feature as part of it, how to make it look and feel truly special all were questions asked and answered. For Ramsay and Futurepunk it was an opportunity to work with one of the most forward-thinking luxury companies in the world to create a truly beautiful book about an incredible car. A pleasure.