In 2007 Ryanair were expanding rapidly and in desperate need of an editorial travel magazine that ticked all the boxes – new, exciting, destination targeted content, beautiful and effective presentation, a successful advertising vehicle, and a leading marketing tool for the brand. Working with client publishing firm Ink, FuturePunk founder Ramsay conceived, directed and managed all content, design, print, size, distribution and commercial direction of the magazine. At its peak the print run topped 600,000 copies per month with an audience reach of over 70million per month.