In 2007 Ryanair were expanding rapidly and in desperate need of an editorial travel magazine that ticked all the boxes – new, exciting, destination targeted content, beautiful and effective presentation, a successful advertising vehicle, and a leading marketing tool for the brand. Working with client publishing firm Ink, FuturePunk founder Ramsay conceived, directed and managed all content, design, print, size, distribution and commercial direction of the magazine. At its peak the print run topped 600,000 copies per month with an audience reach of over 70million per month.
We are a proudly small creative change agency working with organisations in the present to create something better in the future. We create visual and editorial narratives and beautifully crafted matter to help people and organisations communicate effectively their values and ideas. We ask questions and strategise concepts to build content and stories across mediums to create positive and successful outcomes. We focus on culture, fashion, sustainability, art, travel and tech.
We plan, design, write and build content and messaging across print, digital, visual and audio mediums using our experience and wide ranging collective of experts. Futurepunk is focused on helping startups, medium and large organisations navigate the journey from conceptualising an idea that they are passionate about to making it a commercial reality. We take your culture, your brand, your business model, your content, drive revenue and make it sing.
Creative approaches to communication challenges
Team & Network
Founder Ramsay Short set up the business in 2016, working out of a London HQ in Camden with a small international team covering core disciplines of analysis, strategy, facilitation, design and project management. FuturePunk uses a trusted network of specialist expertise for specific project challenges and different client contexts.
Founder & Creative Lead
A former Daily Telegraph Middle East correspondent and magazine editor, Ramsay has been working as journalist, reporter and editor across news and culture for over 20 years.
Art Director/Music Curator
Swedish-Lebanese graphic designer Rami's primary focus is branding, including projects forIKEA, Toyota, Vodafone, Johnnie Walker, Baileys and Qatar Museum Authority .
Constanza is a Chilean-born graphic designer and typography specialist whose work with major institutions includes The Barbican, Tate Modern, Royal Academy of the Arts and the British Museum.
Tanya is an award-winning Austrian-Lebanese photographer whose work revolves around themes of travel, identity, memory and belonging. Her images have been published across the world.
Lydia is an experienced travel and lifestyle journalist, copywriter and editor. whose work has appeared in The Times, The Telegraph, The Guardian, The FT, Condé Nast Traveller and more.
Mike is a freelance business journalist, copywriter, luxury writer and blogger who has worked with brands such as Volvo, NatWest, Harrods and Johnnie Walker, among many more.
We would love to hear from you if you would like help in solving a challenge that sits in the world of brand messaging, content creation, editorial and communications.