THE NATURAL HISTORY MUSEUM
In 2019 The Natural History Museum approached Futurepunk to create a new verbal and visual narrative for their Patrons Circle membership programme. The goal was to increase patron numbers by appealing to a wider audience and drive revenue. Working with leading designer Constanza Gaggero, we repositioned the Patrons Circle around the message 'Take Part and Make A Change' – a bold invitation to be part of something crucial to the future of our planet. Combining case studies and evocative texts with spectacular imagery and clean, effective design across a suite of Patrons Circle material.